Businesses focusing on reputation building, rather than direct ...
Small businesses looking to improve their web presence are better served with comprehensive marketing strategies aimed at developing their companies? reputation, rather than direct response campaigns, according to a report from Maxifier.
The study pointed to an increase in ?branding campaigns,? which refer to web marketing strategies that focus on the development of content, social media and SEO strategies to improve the visibility of a business on the internet.
Direct response marketing, whether on the web or elsewhere, is typically the best bet for short-term sales increases. However, developing content marketing and social sharing plans can help a small business reach new prospects and consistently build its presence on the internet and generate leads and sales over time.
Maxifier?s report said that an increasingly large portion of marketing budgets are being directed to the creation of content and other material that will gradually improve awareness of a company. More than anything, businesses have found direct response campaigns aren?t as effective at nurturing their presence in the long term as comprehensive content and social media marketing strategies.
As more SMBs begin turning to the internet, focusing on the development of content to boost visibility is an ideal method to improve web leads. However, there are still too many small businesses entirely absent from the internet. ContentLEAD reported recently that 61 percent of SMBs in the United States do not have a website, even though the majority of those who do cite their websites as their top marketing tools.
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